When we move house, relocate, or just get older, we gain a fuller appreciation of the influence of our surroundings. I love design. My passion is creating environments that reflect the spirit of the people who live, work, or dwell there.
I embrace the diverse and eclectic elements that our smaller world has brought into our interiors, helping me create an artful and playful aesthetic. I search for, I design, and I utilise fabrics, textures, and colours that tell stories and provoke emotional responses.
I fuse my clients’ passions with their practical needs. The demands of a family, office, or restaurant is met without compromising the elegance of design led details I enjoy juxtaposing different influences in my design work: the modern sits alongside the traditional to create something more powerful than each alone.
I search for, I design, and I utilise fabrics, textures, and colours that tell stories and provoke emotional responses. I thrive on collaboration with fellow designers, craftsmen and artists.
My projects and products celebrate craftsmanship, adventure and discovery.
Welcome to my space.
After spending twenty years as a founding partner at Eklego Design in Cairo, where she specialized in both residential and commercial interior design, Hedayat founded her UK based interior design business Jam By Hedayat.
It quickly became a comprehensive design destination thanks to her two decades of experience and her passion for handcrafted furniture and original designs. Together with her team, she works on projects in both the UK and Egypt.
Hedayat has received various design awards for her work on Nubia Nile Boat and Forty West Show Apartments. Additionally, Jam was a finalist for the 2020 SBID Awards in the "residential house under 1 M" category and the 2021 Surface Design Awards in the "Housing Interior" category.