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About Hedayat

I believe...

When we move house, relocate, or just get older, we gain a fuller appreciation of the influence of our surroundings.  I love design.  My passion is creating environments that reflect the spirit of the people who live, work, or dwell there.

I embrace the diverse and eclectic elements that our smaller world has brought into our interiors, helping me create an artful and playful aesthetic. I search for, I design, and I utilise fabrics, textures, and colours that tell stories and provoke emotional responses.

I fuse my clients’ passions with their practical needs.  The demands of a family, office, or restaurant is met without compromising the elegance of design led details I enjoy juxtaposing different influences in my design work: the modern sits alongside the traditional to create something more powerful than each alone.  

I search for, I design, and I utilise fabrics, textures, and colours that tell stories and provoke emotional responses. I thrive on collaboration with fellow designers, craftsmen and artists.
My projects  and products celebrate craftsmanship, adventure and discovery.


Welcome to my space.
Hedayat

After working for twenty years in residential and commercial interior design projects as Eklego Design’s founding partner, Hedayat moved to London with her family.

Jam Space UK was established by Hedayat in 2014 building on her 20 years of experience, as well as her passion for textiles, handcrafted furniture and original designs.

In 2015 Jam Space’s first pattern collection was launched and since then a further four collections were created and launched. The collections have since garnered media attention as well as been shortlisted for various awards.

In 2019 Jam By Hedayat was launched as a fresh platform, which strongly focusses on Interior Design projects in the UK and Europe. Jam By Hedayat prides itself on giving a white-gloved, highly personalised service and offering unique, customisable handmade products to our clients.

Jam By Hedayat also offers several collections of fabric and wallpaper designs developed by Hedayat in collaboration with partners.

In November 2019 Jam By Hedayat launched its first Homeware and Lighting collection in Egypt.

Hedayat continues to work on projects and consults for Eklego in Egypt and in the UK.